Is your Blog Promoting Your Company Site?

Posted on: June 10th, 2018 by admin

Okay right now we know content material is king. Of course since we have become creating our own blogs, (remember blogs is short slang for Websites – which is what their very own “formal and official” brand is), most of our information is going to be “unique” and “Original”. Yet regularly, since our company is only man, and since we all simply cannot “create” more and more data, we will copy facts from other web sites. That is awesome. There is no problem with that, UNLESS OF COURSE, you decide that “copying” and/or “linking” is simply better and postpone writing anything.

Now i want to make this crystal clear. If you are providing a service to the people, where your main business should be to offer away links to other places in which people may get information, in other words you are a repository where persons come to get backlinks, because you already have all the exploration – that is fine. Mainly because what you will loose in articles, you will compose in “eyeballs” and “hits”. Remember the outcome of good search engine listings is just that. MORE HITS – MORE EYEBALLS — MORE PEOPLE VISITING. And content can be not the only parameter an Search Engine examines. Not with a long shot.

This is a critical point to keep in mind. Everything we might talk about, just about every method, out of content to email to lists to no matter what, has but one goal in mind. To consistently and constantly maximize and build your web site “hits”. To make sure you have an ever-growing “fan” club “motivated” because of the support you are offering, to come back. Therefore please differentiate amongst the end goal and the methods. Content (discussed within our first article) is a method towards the aim of getting listed in a good spot on a google search, and the goal is to experience people use and arrive to your web site or blog, and create a “buzz” regarding it. (We definitely will talk about that much later in our series. )

Let us get back to content for that moment. In this article we are speaking about something that all writers know about and are acquainted with. Text, words and phrases, phrases. First, unique text message.

So to be able to continue on our fairly logical path, all of us will now focus on the “text” and what has to be in it. Which brings us towards the subject of “keywords”. Prior to explaining just what these are and either all their importance or total invalidity and worthlessness these days, (and this is on with debate) i want to define keywords more carefully.

If you have a site selling hair beauty helps, you will want to sell your material writing content material around everything you are selling. Definitely if you write something about the difference between different types of dish washers, this is not gonna relate to the “subject matter” and articles of your internet site. So you definitely will write articles around your mane supplies. You can expect to write article content on good hair care, in order to dye hair, how to get eliminate split-ends, when to hair shampoo etc . and so forth

Our magic hair internet site is called “Hair Is Not Forever”. Yet this is each of our site for the time being and we will maintain it as we complement. hairisnotforever even offers a blog page. This wilslam.com blog we all will phone “SilkyFairHair” and we’ll put it, with regard to our model in under the name of the proprietor who’s aptly known as Mr. Neither Hair. So now we have the following:

1 . Website – Scalp Forever @ 2 . Blog – SilkyFairHair @ (this URL can be fictional)

These names Are crucial and so are the URL’s. (URL stands for General Resource Locater). So wear them mind even as we go along through these articles particularly when I go to the article within the importance of discovering the right name.

Hence Mr. Neither Hair and his wife, Mrs. Purple Curly hair work together. That they create this website, get every one of the necessary stuff to sell a thing on it, set a couple of content articles about hair and settle-back and wait for the people to arrive beating the “virtual” door down. Very well as we claim in Hebrew, “Boker Tov” (which practically means “Good Morning”), or as you state in English, “Knock. Knock. Good Morning! Any individual Home? inches

Okay the head of hair couple know about keywords. Thus they make articles through which EVERY term has the phrase hair in it (or balding). Yet hair may be the title of the game. They make sure their articles is main, and once they may have written two HTML internet pages of locks articles, strategically placed by way of a cousin the graphic designer (who can be bald) throughout the advertisements designed for hair companies now they think they are carried out!

Woah! Not really by a LONGER SHOT! And here is just where it gets depressing designed for the uninitiated and non-dedicated people.

Let’s deal with the “keyword” issue. Keywords are like indices or if you wish, different types. A keyword is something that the search engine will look for and validate (in our day), to use as one of many parameters as to how to list your site.

The keywords we refer to happen to be in two distinct and totally different locations. The initially in the site header from the site. in what is known as the section intended for “meta” tags. We definitely will deal with the meta tag in a different article, even so let us merely say these are generally the keywords most search engine look for (with their “bots”) when visiting your internet site. An example traguardo tag for the purpose of keywords in our web page may appear to be this:

Again inside our article(s) about meta tags we all will go over these keywords, and meta tags, but for now take it as a given these are a number of the keywords which is to be in the meta tag.

If the Search Engine technology first shot to popularity and the meta tag were applied, the keywords tag was critical. Search engines like google looked at the keywords inside the meta indicate and presumed that was what the web page was about and listed the web page under many keywords. This was caught on immediately, and humans getting the crafting devils they are, began itemizing keywords that had not do with the sites to be able to drive traffic to the site. (Remember – the end result is the oh-so-important one: Visits & Eyeballs)

So porno sites especially, adopting this as yet one more “fool the engine” approach, would place keywords like “hair”, “technology” etc . to their meta tags, and give the site an innocuous brand and there you are, more traffic.

Thus in the never-ending battle Search engines like yahoo caught in, and would a few issues. They deprecated the importance for the keywords in the meta tags matching to their methods, UNLESS this on the site actually did meet the keywords. Of course , this did not include enough when porn sites will set “real” articles around the stuff. I will give you a REALISTIC example that we find funny, but it is incredibly serious.

In a single of my posts on my blog, lit . my bio which is listed by search engines. The other day I actually received an email from an ancient flame of mine expressing “I freaked out. My spouse and i googled you, under Allen Gross Copy writer, and you are associated with a site regarding tushy’s! inch So I go and Yahoo it, and sure enough in like the fifth position is: “Ted Gross’s Unofficial Bio – The Real Version by simply Tushy” last but not least I just click and obtain led to an additional site (no url here as I usually do not want to publicize that site just for obvious reasons) and I come to a adult site which usually ripped off, of all the content within the internet, MY OWN profile to get around their particular porn advertisements. UGH! However you see that can be how handy people are!

(Here we are never going to talk about “splogs” – that means “spam blogs” yet. Nevertheless keep it in mind. )

Okay ok now what happens – not in theory but in practice.

Two cases: 1 . You have keywords within your meta draw (and you should have them! ) The little Search results “bot” (that is a software application whose task it is to travel around the Net, never sleeps and never feeds on and climbs into all those adult porn sites too!, and sees information on ALL sites hence the information can be categorized), concerns our web page of hairisnotforever and says the keywords on the webpage. Then this little android makes a snapshot of the web page. Then the algorithms take over and match the keywords in the meta tags towards the text and stuff on your own site. (Remember Search Engines can not “see”, they can be NOT image (males will be visually oriented not Search engines like google! ) hence graphics are certainly not taken into account if you use the altbier tag. ) The methods get more and more sophisticated as time goes on and they search for content, keywords, phrases etc . (Remember unique content! )

2 . You may have no keywords in your traguardo tag therefore the engine only looks at your articles.

So each of our happy few figures okay lets put the word mane say, in each and every sentence for least three times. NO! Tend do that. Excessive use of a keyword is a red-flag to a Internet search engine and you will be penalized for it! It ought to be used and used frequently, but NOT overused.

Now at the time you Google pertaining to hair goods using the term “balding”, the Search Engine has the key phrase, and relying on a million parameters decides what position with the specific keyword, hairisnotforever may have, and rss feeds it out.

Hence our few figures the particular hell. We will also sell off mascara, and in addition they put in an image advert plus the word wimpernfärbung in their keywords, without having any kind of content for this. Well then will probably be listed for the reason that the last on the last of your last for anybody looking for “mascara”. So for this lesson the formula is certainly:

“Content+Keywords in the content+Keywords in Meta marking. ”

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